Talks on growth, platforms,
and the Baltic ecosystem.

Greta Pudan at a conference Greta Pudan speaking Greta Pudan on stage
Talks I give
How platforms actually work — and why most founders are leaving money on the table
30–45 min · Startup conferences · Accelerator programmes · VC portfolio events

This talk is based on years sitting between platforms and the companies building on them — while working at Google, and through Httpool's commercial partnerships with Meta, TikTok, LinkedIn, Pinterest, Spotify, Reddit, Snapchat and other major social media platforms.

Why some startups compound and others plateau — a look at growth architecture
30–45 min · Founders · Operators · Growth teams

The companies I worked with at Httpool that scaled fastest weren't always spending the most. They had more clarity about who they were building for, how acquisition connected to their funnel, and where customers were dropping off.

What Estonia and the Baltics get right about building tech companies
20–30 min · International audiences · Ecosystem events · Investor forums

The region that produced Skype, Wise, Bolt, and Pipedrive is disproportionately successful for its size. The reasons aren't obvious from the outside. This talk draws on years of working with Baltic founders — in how they hire, how they approach international expansion, and how they think about capital.

Past appearances
Event Year Role Topic
Tallinn AI Week
Tallinn
2024 Panelist AI × Web3 Mixer — digital platforms, AI tools, and growth strategy for startups. Coverage
Latitude59
Tallinn
2022 Panelist Metaverse panel — commercial and growth implications for Baltic tech companies
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Vilnius
2022 Keynote Gaming industry — overview and future growth trends for Baltic tech companies
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Tallinn
2022 Keynote Meta advertising trends and how growth-stage companies can use them to expand internationally
Metaverse Awards
Berlin
2022 Expert juror Evaluating metaverse innovation across European technology companies
FoundMe Radio
Estonia — national
2022 Guest Digital growth strategy and what founders misunderstand about how platforms work. Referenced by Best Marketing Eesti
Techchill
Riga
2022 Panelist Growth strategies — organic, paid, and M&A — for Baltic tech companies at different stages
Best Internet Awards
Tallinn
2022 Expert juror Digital marketing effectiveness across Estonian companies
Baltic Retail Forum
Tallinn
2018 Speaker E-commerce and digital marketing trends for Baltic retail businesses

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